Eli Lilly wanted a seven day dose pack and accompanying patient starter kit for their new oncology drug. The kit was to be given to patients by their physician, and the graphics needed to help patients understand the complex dosing schedule (56 pills in seven days). They needed clear and concise dosing instructions, patient diaries, symptom trackers, prescription rebates, medication enrollment program information, all in a kit that fit the footprint of the seven day pack. And it needed to go from sketch to fully-functional prototype in 48 hours.
PCI was hosting conferences and seminars around the country, and wanted to package a few promotional items as giveaways to attendees. The box had to be easy to assemble on site (no glue required), had to include a branded journal book, pen, and flash drive, had to be usable at every conference no matter the theme, and include something that had the potential to be displayed on someone's desk year round.
Anderson Packaging had a unique opportunity to win new business in the OTC (over-the-counter) packaging market, and needed an impressive B2B direct mail piece to display their past OTC product launches. The mailer needed to show Anderson's product launch expertise and experience in an attention-grabbing format. Since this was such a targeted opportunity, the mailer had to be a one-off, hand-built, inexpensive piece, that could be produced in-house.
AndersonBrecon Clinical Services was hosting its first clinical seminar and needed a promotional giveaway box and invite for the event.
The invite was a custom, postcard-sized invitation with a built in RSVP card and seminar schedule. When the RSVP card was removed, the puzzle pieces fit together to create a small poster for the seminar.
The box was also a custom design that contained only one spot of glue for the pen and flash drive divider, so it could be shipped flat and assembled on site.
Lundbeck wanted a new package design for a drug to combat alcoholism. The drug was unique in the fact that it wasn't taken at the same time every day, but only when the patient felt like they wanted a drink. The pack needed to be carried with the patient at all times, had to have an easy-to-use method for the patient to dynamically track when the drug was taken over the course of 30 days, and offer physicians a way to monitor patient progress to see if the drug was working.
Novartis was looking for a dedicated distribution partner for their clinical trials business, that happened to coincide with PCI opening a brand new distribution center. PCI invited representatives from Novartis to tour the facility to show them how well it could work with their clinical distribution strategy. Since the building was brand new and not yet in use, there was nothing inside to show Novartis. For the tour, Novartis needed to understand how PCI's new distribution center would meet their distribution needs. The task was to bring to life this new facility by creating conceptual drawings of each stage of the distribution process. Novartis representatives were then physically taken through the process at each relative location throughout the facility.
Bayer was looking for creative packaging ideas to differentiate themselves in the increasingly crowded OTC space. The new packaging had to fit within automated manufacturing constraints, had to be completely unique in the shelf space, maintain the branding of their flagship products, all while costing less than their current packaging.
Various modeling and rendering projects done in SolidWorks, Strata, and Visualize.
From top to bottom:
1. Promotional renderings for AndersonBrecon clinical packaging services
2. Promotional renderings for AndersonBrecon clinical packaging services
3. Syringe assembly fixture
4. Orphazyme compliance package
5. Dosing detail of Orphazyme compliance package
6. CVS private label rebranding concepts
7. Cutaway of IrriMed outpatient tissue sampling and testing kit
8. Blister detail of concept packaging
9. Actonel physician sample concept
A few process, packaging, and production photographs.
From top to bottom:
1. Duraprep ampule filling
2. Duraprep ampule sealing
3. Clinical trial drug sorting
4. Hand-filling on a blistering line
5. Clean room communication portal
6. Acid reflux patient information card
7. Detail of day and night dosing
8. Detail of compliance dosing
9. Medication interaction wheel
